Medspa Marketing Agency

The medspa marketing agency
that fills your
appointment book.

We've built patient acquisition systems specifically for medspas โ€” turning ad spend into booked appointments, botox clients into membership holders, and one-time visitors into your highest-LTV patients.

3.8ร—
Avg. ROAS
โˆ’54%
Cost Per Lead
$2.4M
Medspa Revenue
The Difference

Medspa marketing isn't like
other service businesses.

Medspas face a unique set of advertising challenges that generic agencies consistently get wrong โ€” from Meta's restrictions on before/after imagery to the complex journey from first booking to lifetime membership holder.

Platform Ad Policy Expertise

Meta restricts before/after photos, body image claims, and certain treatment language. We know exactly how to produce compliant creative that still converts โ€” without getting your account flagged.

High-Ticket Service Funnels

A $1,200 filler appointment isn't an impulse buy. We build multi-touch funnels that nurture cold audiences through education and social proof before asking for the booking.

Seasonal Demand Cycles

Botox, filler, and body contouring all have seasonal peaks โ€” pre-summer, pre-holidays, Valentine's Day. We plan and front-load spend to capture demand when it spikes.

LTV & Membership Growth

The most profitable medspa patients come back monthly. We build retention and membership funnels that convert single-service patients into recurring revenue on autopilot.

Hyper-Local Competition

Patients don't drive 40 minutes for botox. We build geo-targeted campaigns with radius precision, local SEO signals, and Google Maps presence to own your service area.

Multi-Service Attribution

A patient who came in for HydraFacial may add Botox at their second visit. We track cross-service attribution so your budget goes toward whats driving total revenue โ€” not just the first appointment.

What We Do

A full patient acquisition
system for your medspa.

We don't run ads in isolation. Every channel we manage is connected โ€” feeding data back and forth to optimize for booked appointments and membership revenue, not just clicks.

01 โ€” Meta Ads
Facebook & Instagram for Medspas
The #1 patient acquisition channel for medspas. We build compliant, high-converting campaigns that reach local women 28โ€“55 actively interested in aesthetics and skincare.
Policy-compliant before/after alternatives that still convert
Lookalike audiences built from your highest-LTV patients
Seasonal offer campaigns (Botox Day, summer promo, holiday)
Lead form ads feeding directly into your CRM or booking system
Learn about our Meta Ads โ†’
02 โ€” Google Ads
Search Ads for High-Intent Bookings
When someone searches "botox near me" or "medspa in [city]" they are ready to book. We ensure your medspa shows up โ€” and that the click converts into a booked appointment.
Treatment-specific campaigns (Botox, filler, laser, body contouring)
Geo-targeted radius bidding around your location(s)
Landing pages optimized for medspa booking conversions
Google Business Profile optimization for local pack visibility
Learn about our Google Ads โ†’
03 โ€” Membership Funnels
Turn One-Time Patients Into Members
Membership programs are the highest-leverage growth lever for medspas. We build automated nurture sequences and targeted campaigns that convert first-time visitors into recurring monthly revenue.
Post-visit email & SMS sequences promoting membership benefits
Retargeting ads to past patients with membership offers
Membership landing page design and A/B testing
Churn prevention campaigns for at-risk members
Learn about our automation โ†’
04 โ€” Website & CRO
Websites That Book Appointments
Most medspa websites are digital brochures. We build and optimize conversion-focused pages that turn ad traffic into booked appointments โ€” with clear treatment pages, trust signals, and frictionless booking flows.
Treatment-specific landing pages with conversion-focused copy
Booking flow optimization (fewer steps = more bookings)
Review integration and social proof placement
Mobile-first design (80%+ of medspa traffic is mobile)
Learn about our CRO โ†’
05 โ€” SEO / GEO
Own Your Local Search Results
Rank for "medspa [your city]", "botox near me", and treatment-specific searches that bring in patients who are already sold on the treatment. We also optimize for AI-driven search engines and generative results.
Local SEO for medspa-specific keywords in your market
Treatment pages optimized for organic and AI search
Google Business Profile management and review strategy
GEO content that gets cited by ChatGPT, Perplexity, and Gemini
Learn about our SEO / GEO โ†’
06 โ€” AI Automation
Automate Patient Follow-Up at Scale
Speed-to-lead is everything in medspa. We build AI-powered systems that respond to inquiries instantly, qualify leads, book appointments, and send post-visit follow-ups โ€” without adding headcount.
Instant AI lead response via SMS and email
Automated appointment reminders and reactivation campaigns
CRM pipeline automation for consultation follow-up
Review request automation post-appointment
Learn about AI automation โ†’
Our Process

How we build a medspa patient acquisition machine.

01

Practice Audit & Market Analysis

We audit your existing ads, website, booking flow, and local competition. We identify your highest-margin treatments, your best patient profiles, and the biggest conversion leaks we can fix immediately.

02

Treatment-Level Campaign Build

We build dedicated campaigns for your top treatments โ€” not one generic "medspa" ad. Botox, filler, laser, and body contouring audiences respond to completely different creative and copy.

03

Creative Testing & Compliance

We develop compliant ad creative that still drives bookings โ€” lifestyle imagery, patient testimonial formats, and educational content that builds trust and converts without triggering policy violations.

04

Optimize, Retain & Scale

Once patient acquisition is running efficiently, we layer in membership and retention campaigns. The goal: build a self-compounding system where ad spend drives new patients and LTV does the rest.

Why Imprint

We know medspa. Most agencies don't.

Medspa-specific creative systems.

We've built compliant creative playbooks for botox, filler, body contouring, laser, and membership offers โ€” no learning curve, no policy violations.

Appointment-focused optimization.

We optimize for booked appointments and revenue โ€” not CPM or reach. We connect ad spend to your booking system so we know exactly what's working.

One dedicated media buyer per account.

Your campaigns are owned by one expert โ€” not rotated through an account manager. They know your medspa, your market, and your seasonality.

Full-funnel, not just ads.

We manage the entire patient journey โ€” from ad to landing page to booking flow to post-visit retention. Most agencies stop at the click.

Results

What we've built for
medspa clients.

Medspa ยท Meta Ads
โˆ’54%
Multi-Location Medspa Group
Rebuilt Meta campaigns across 4 locations with treatment-specific creative and lookalike audiences built from existing patient data. Cost per booked appointment dropped 54% in 60 days.
Medspa ยท Google Ads + CRO
3.2ร—
Single-Location Aesthetic Clinic
Combined Google Search campaign restructure with booking page CRO. Tripled monthly appointments from paid search without increasing ad spend โ€” by fixing a leaky booking funnel.
Medspa ยท AI Automation
3ร—
Multi-Location Medspa
Predictive lead scoring model tripled sales team close rate by prioritizing high-intent leads for immediate follow-up โ€” turning the same ad budget into 3ร— the revenue.
FAQ

Questions we always get,
answered directly.

Most medspas see meaningful results starting at $3,000โ€“$5,000/month in combined ad spend across Meta and Google. Single-location medspas in competitive markets like Los Angeles, Miami, or New York typically need $8,000โ€“$15,000/month to dominate locally. Multi-location groups with aggressive growth goals often invest $20,000โ€“$50,000/month or more. The right number depends on your average appointment value, your target cost per booked appointment, and the local competition level for your key treatments.
A good cost per booked appointment for a medspa ranges from $30โ€“$80 for lower-ticket services (HydraFacial, chemical peel) and $60โ€“$150 for high-ticket treatments (Botox, filler, body contouring). Cost per lead (inquiry) should typically be $15โ€“$45. These benchmarks vary significantly by market, treatment type, and offer. Medspas with strong before/after creative and a fast follow-up process consistently achieve the lower end of these ranges.
Both, but for different reasons. Meta (Facebook and Instagram) is best for generating awareness and desire โ€” it reaches people who haven't searched yet but match your ideal patient profile. It's particularly effective for new patient acquisition and membership promotions. Google Ads captures high-intent demand โ€” patients already searching "botox near me" or "best medspa in [city]." Google typically converts at a higher rate but has less volume. The strongest medspa marketing strategies use Meta to build awareness and Google to capture the intent it creates.
Meta's ad policies restrict before/after imagery that implies guaranteed results or creates unrealistic body expectations. This doesn't mean you can't advertise effectively โ€” it means the creative approach needs to change. We use lifestyle imagery, patient-focused testimonial formats, educational content about treatments, and process-oriented visuals that comply with policy while still converting. Our medspa clients rarely see policy violations because we build creative to spec from the start.
We connect ad campaigns directly to your booking system or CRM to track revenue attribution, not just leads. For Meta, we use server-side pixel events to track booked appointments as conversions. For Google, we import offline conversions from your booking software. This lets us optimize campaigns toward actual revenue โ€” not form fills that may never show up. We report on cost per booked appointment, revenue per patient, LTV by acquisition channel, and return on ad spend at the appointment level.
Most medspa clients see the first wave of booked appointments within 7โ€“14 days of launch. The first 30 days are a data-gathering phase where we test creative and audiences. Months 2โ€“3 are when optimization kicks in and cost per booking typically drops 30โ€“50%. Full-funnel efficiency โ€” where the system is consistently profitable and scalable โ€” is usually achieved by month 3โ€“4. Medspas with existing patient data (for lookalike audiences) and a strong offer (intro pricing, free consultation) see results faster.
A good medspa marketing agency understands the specific compliance constraints of aesthetic advertising, optimizes for booked appointments rather than vanity metrics, and builds campaigns around your highest-margin treatments. They should have experience with Meta's healthcare ad policies, know how to run geo-targeted Google campaigns for local patient acquisition, and have a track record with medspa or medical aesthetics clients. Look for agencies that integrate with your booking software and can report on revenue โ€” not just clicks.
Our Services

Every tool in one integrated
medspa growth system.

Get Started

Ready to fill your appointment book?

Get a free medspa marketing audit โ€” we'll show you exactly where you're losing patients and what it'll cost to fix it.