ZTE’S MOBILE DEVICE SOCIAL STRATEGY
ABOUT PROJECT
SOCIAL / BRANDING / MARKETING STRATEGY
ZTE came to us expressing interest in an updated social presence for 2021-2022. We became their Agency of Record and crafted the Good Vibes campaign.
A way to celebrate inclusion and to share and tap into the Good Vibes coming out of the pandemic. The campaign has been a big hit on social and has helped put a smile on the faces of our friends on social, our client and influencers alike. Smile – it’s contagious!
Goal
To expand their target audience and appeal to the North American market.
Execution
As the Agency of Record for ZTE, the world's 4th largest mobile manufacturer, we've been proud to develop a variety of paid and social campaigns throughout the year to help them increase market share and share of voice.
Results
Incredible engagement and growth on all channels.
