GABB WIRELESS
ABOUT PROJECT
SOCIAL / BRANDING / MARKETING STRATEGY
Many parents these days struggle with giving children their first phones. With so much access to the internet and social media these days, you never know what your kids will see. Gabb is the world’s first smartphone for kids that gives parents the peace of mind to be able to have a fun.
The Gabb phones have no social media, no games, and no internet, but they do allow calls, texts and GPS tracking. Now you can trust your kids to be with their friends and you can always get in touch with them.
Goal
Gabb engaged Imprint to help with their Gabb Z2 and new Gabb Smartwatch launch.
Execution
We put together a paid media plan for them targeting parents of kids ages 6-12, and the results speak for themselves.
Results
1300 conversions - 4x ROI on spend.
