Better Waters

Scaling a Direct-to-Consumer Water Filtration Brand

Overview

Better Waters needed more than a website refresh — they needed a scalable e-commerce platform, stronger brand clarity, and a paid media strategy designed to drive measurable growth.

We partnered with Better Waters to redesign their Shopify experience, streamline their product messaging, and implement a performance-driven advertising strategy that translated directly into revenue.

Challenge

The existing website structure limited conversions and made it difficult for customers to clearly understand product compatibility and system options. Because water filtration systems require technical explanation, clarity and trust were essential. At the same time, advertising performance lacked strategic direction and scalability.

Better Waters needed a digital ecosystem that simplified complex information while improving conversion rates and supporting long-term growth.

Results

$100,000+ increase in new annual sales revenue

Enhanced UX and product clarity improved conversion performance across the site.

Educational video assets strengthened customer understanding and reduced post-purchase friction.

Solutions

❋ Shopify Redesign & UX Optimization

We rebuilt Better Waters on Shopify with a streamlined, conversion-focused structure that simplified product compatibility, clarified messaging, and improved the overall purchasing experience.

❋ Educational Video Production

We developed setup and overview videos to make complex product information easy to understand, increasing buyer confidence and strengthening post-purchase support.

❋ Paid Media Strategy & Growth

We implemented a performance-driven advertising strategy designed to scale revenue, refine targeting, and optimize creative for measurable sales growth.